Manchester based creative agency, Dorothy, stripped famous logos back to their basic graphic forms to create these paintings. The art is entitled ‘You Took My Name’ and the paintings lack any kind of words or lettering. Can you tell which companies the logos belong to?
These pieces are genius as well as beautiful. Genius because without the name on the logo, the logo gives you more of a feeling/emotion vs. a direct link to the company. Marketing folks often use this tactic in focus groups; they will draw a logo without the name and ask the participants to tell them how they feel about the logo which gives them a more direct view of how the public feels about the brand. Genius!
I love it. I wish I could buy one.
Coca-Cola
Master Card
Levi’s
Kodak
Heineken
Burger King
Chupa Chups (took me forever to find this one)