The Brand Gap is a dope short read that thoroughly describes what a brand is and “How to bridge the distance between business strategy and design.” The book is full of interesting images and examples to keep your attention (a 3rd grader could read and understand this book). If you can’t finish this book, you might want to check this video out.
Through my adventures in the world of the music business and marketing, the number one most misused/overused word has to be BRAND/BRANDING. People use it in the most ridiculous ways by considering random things brands when they’re actually just random things. For example, the mom and pop resturant on my block is not a brand. But the brand gap clearly explains what a brand is and how branding plays a part in creating a business strategy.
They mad a cool powerpoint version of the book too. Check it out below:
The Brand Gap –