Kinda late on this but the new tv ad from Volkswagen is amazing on several levels.
1. Its touching: I cried when I saw it (not really but close)
2. None of the actors said a word during the entire commercial and the message was still communicated load and clear (that speaks to the brand strength of Volkswagon and especially Star Wars.
3. The commercial connected with people in way that made them spread the ad around the internet with the ad being the most viral commercial before the Super Bowl ever.