To put it simple, Im not all that impressed with the Nike “Boom” campaign. This is not a knock on W+K because I love their work but because of the work they’ve done in the past, I expect more.
A few issues I have with this campaign:
1). Rick Ross? What the hell is he doing in the commercial? He has no real link to sports, Nike, or the word Boom. And the whole chain idea was corny.
2). BOOM? This tag line means nothing. From what I know, theres no product associated with boom. Nike is just throwing out money because they can. They could of at least created some kind of online asset (website, Twitter profile, Facebook page) to reep the benefits of this campaign.
3). Bo Jackson is still alive? HAHAHA. I didn’t know that. Where the hell has he been?
The commercials look great and for that reason I think they could of done a lot more with them. I hope this is just the tip of the iceberg and theres more to come because right now I just dont get it.
Take a look at the commercials and judge for yourself.
Pingback: Nike Basketball: "The Black Mamba" Campaign (Teasers) | Unsimilar