Shots fired!!! Duck down grab your helmet. After dropping their celebrity endorsement, Axe has resorted to other types of ads to grab peoples attention….”bustin a cap at the competition” a.k.a “brand bashing”. I dont know if brand bashing is a real term but if it isn’t, I’m coining the term today.
This ad is clearly taking a shot at the “Old Spice Guy” and to be honest I think the ad is pretty clever. I love it. It would really be dope if Old Spice made a comeback ad (freestyle battle style). But that would probably never happen but a guy can always dream though.